Factors affecting the intention to join in tourism experience on simulated World - Metaverse: A specified case of phu quoc tour in Vietravel Company

Abstract

This study was conducted to explore the factors which affect the intention to join in a tourism experience on a simulated world - Metaverse: a specified case of Phu Quoc tour in Vietravel company. Our group consumed 250 samples in this study to find the relationship between 5 factors: Perceived ease of use, perceived usefulness, perceived value, perceived risk and social influence. Our group used Cronbach’s Alpha coefficients and EFA so that our group found that there are 5 factors with 16 observed variables in this research. For the linear regression test, there were 3 factors affecting the intention to join in the tourism experience on a simulated world - Metaverse: a specified case of Phu Quoc tour in Vietravel company. They are perceived usefulness, perceived value, social influence and all four factors have a positive impact on intention to participate.The main findings of this study provided practical implications for Vietravel company in particular and travel agencies in improving the future of tourism in general.