Social responsibilities of corporates impact on customers' buying behavior: fashion and garment sector

Abstract

Social responsibility is a topic of interest to businesses and consumers. Currently, customers not only pay attention to quality and price, but some people also pay attention to buying products from businesses that perform well on social responsibility. This study was conducted to explore the factors of social responsibility that have an impact on customer buying behavior, particularly in the fashion and apparel industry. The collected data is processed by the research team through the steps of testing, reliability assessment, exploratory factor analysis (EFA) and multivariate regression analysis to determine and measure the impact of cause – result variables in the research model. The final results obtained have 4 variables affecting the buying behavior of customers, from which the authors have made recommendations for businesses in formulating strategies to attract consumers.