Research on young customers’ usage decisions in Vietnam for fintech products and services

Abstract

The industrial revolution 4.0 has strongly impacted every industry all over the world and contributed to improving as well as enhancing people's productivity and quality of life. In particular, the financial sector is currently witnessing a change in payment and credit due to the emergence of Fintech - a combination of Technology and Finance. The research is conducted to learn about the factors affecting the intention to use and the attitude of consumers, especially young consumers, toward products and services from Fintech. The research paper was conducted online through Google Forms and received 187 results. Based on a variety of research methods, this study shows that user intent mostly comes from the Emotion factor. Besides, the Influence Group and the Perceived Ease of Use have impacted with medium level, and the last impacted one comes from Perceived Usefulness. This study helps to explain 74.6% of Vietnamese young consumers' intention to use Fintech and gives some recommendations and suggestions in order to develop this field in the Vietnamese market in the future.