Study of factors that impact students' green consumption behavior in tourism activities

Abstract

For all countries in the world, tourism effectively exploits natural potential while still bringing a sizeable economic supply to other countries. However, along with the development of the tourism industry, tourism also brings instability when it brings terrible effects to nature and natural resources. Furthermore, one reason leading to the above situation is the lack of awareness of tourists in consumption activities leading to the destruction of the tourist landscape. Due to the above reasons, green consumer products applied in tourism were born, protecting biodiversity community culture and making positive contributions to environmental protection worldwide. Students are a dynamic young generation who always know how to grasp and forefront environmental protection trends, including green consumption. Understanding students' awareness and interest in green consumption in tourism activities are why the research team launched the topic: "Factors that impact students' green consumption behavior in tourism activities." The study divides into three main parts: Part 1: Introduction: the group will overview the research situation, reasons for choosing, and objectives of the topic and research objects, scope and methods. Part 2: Content: the group presents theoretical foundations and research models, designs qualitative and quantitative research, and presents results. Part 3: Conclusion and recommendations: The scientific research paper " Factors that impact students' green consumption behavior in tourism activities " was conducted with 355 students from different universities. The group has taken steps to verify the scale and analyze the collected data's scale. Also, the team has a description of the survey using chart types exported from the table when running data analysis. The group has proposed several solutions to encourage green consumption behaviors in tourism towards sustainable tourism development from the research results.