Research of factors influencing the decisions to use online payments of generation z in the Mekong Delta

Abstract

This study aims to identify the factors influencing the decision to use online payment of Generation Z in the Mekong Delta. The study surveyed the provinces and cities in the Mekong Delta region with respondents belonging to Generation Z and obtained 218 survey samples from respondents; after filtering, 210 valid samples were obtained. The data used in the study were collected by the convenience sampling method. The factors affecting the decision to use online payments were measured and determined through descriptive statistics, Cronbach's Alpha coefficient test, exploratory factor analysis (EFA), and linear regression analysis. The study results showed that six factors affect the decision to use online payments of Gen Z in the Mekong Delta: Performance Expectancy, Crowd Influencing, Awareness of Usefulness, Awareness of Convenience, Risk Awareness, and Facilitating Conditions. Based on the study, the group proposed some implications to encourage Generation Z to use online payments in the Mekong Delta.