Optimizing green supply chain with artificial intelligence: promoting sustainable development and increasing the green purchasing trend of young people in Ho Chi Minh City

Abstract

In the context of the current digital era, Artificial Intelligence (AI) has become a key factor in promoting sustainable development and environmental progress, with a global and unique impact, especially in Ho Chi Minh City (Vietnam). However, the specific research model to explore the potential impact of Artificial Intelligence on Green Supply Chain Management is still unclear. This leads to challenges in assessing Green Purchasing Intention of young people in Ho Chi Minh City, causing a lack of evidence on the relationship between them. The research is titled "Optimizing Green Supply Chain with Artificial Intelligence: Promoting Sustainable Development and increasing the Green Purchasing Trend of Young People in Ho Chi Minh City" to identify a research model. Specific research to explore the potential impact of Artificial Intelligence on Green Supply Chain Management along with other factors. This research also aims to evaluate green purchasing intention of young consumers in Ho Chi Minh City. Additionally, this research will address factors such as Environmental Concern, Customer Attitude, Environmental Knowledge, and Green Product, all of which exert a significant influence on green purchasing intention of young people in Ho Chi Minh City. In this way, the research will not only help better understand the relationship between Artificial Intelligence and Green Supply Chain Management, but also provide practical recommendations for administrators and businesses in Vietnam, aiming to optimize the effectiveness of Green Supply Chain Management in the context of strongly developing AI technology