The Rise of Green-Vehicle Tendency and the pioneering of VinFast: Analyzing Consumer Behavior in the Electric Motorbike Adoption

Abstract

The trend of electric cars is exploding faster than ever, and many Vietnamese consumers are progressively deciding between various types of electric vehicles in response to the market's ongoing swings in gasoline prices and the need to improve the quality of the living environment. In relation to the current environmental situation, it is evident that environmental contamination is currently a significant problem in Vietnam. Electric motorbike manufacturers were established in response to the problem's significance in order to reduce emissions to the environment, produce a fuelefficient vehicle, and ensure user safety. Even if the industry for electric vehicles in Vietnam has advanced more recently than in the past, for a variety of reasons that are frequently discussed in the research, many consumers still do not favor the electric vehicle market in Vietnam. Based on the data stated above, the importance of this study is further proved by its contributions to progressively altering consumer behavior and attitudes about the trend of widespread usage of electric bikes. Through research methodologies, all perspectives, evaluations, and honest comments from respondents. These will be practical contributions to the outstanding improvements of the electric vehicle market in Vietnam. This study was designed to examine the relationship between independent and dependent variables, including environmental concerns, perceived behaviour control, subjective norm, perceived economic benefits, knowledge influences EM adoption through attitude by using both qualitative research and quantitative research. It was conducted to gain more knowledge about the current condition of electric motorcycles. The research results demonstrate a distinct difference in the buying behavior of consumers.