Enhancing employee intrinsic motivation a case of Thadico company

Abstract

Design work in the construction industry requires precision and constant creativity. A lack of motivation among employees can impact the quality of projects, reducing the company's competitiveness and reputation. Therefore, it is the responsibility not only of the HR department but also of all managerial levels to foster a culture of collaboration and continuous learning, thereby boosting morale and retaining key talent. Moreover, emphasizing the enhancement of employee motivation helps sustain a core workforce and contributes to lasting success. The aim of this topic is to identify the issues and root causes leading to the increased turnover rate at Thadico Commercial Property Investment & Trading Company, specifically within the Architecture Design & Concept Design Department where certain KPIs are not being met. Possible problems have been identified through internal data from various departments and primary data collected from in-depth interviews with different groups both within and outside the company, including former employees. The potential problems stem from a lack of career growth, low compensation, and low intrinsic motivation. Additional data will be utilized to accurately determine the main problem, which is low intrinsic motivation caused by an goal orientation, motivational climate, and job characteristic. Based on data collected from the company, we identified that the lack of goal orientation is a root cause directly affecting the employee turnover rate. Subsequently, by accurately assessing the company's needs and available resources for addressing this issue, the thesis proposed two solutions: developing a Personal Development Plan (PDP) and Key Performance Indicators (KPIs). Each solution was evaluated in terms of costs and benefits, considering both short-term and long-term perspectives, to determine that the PDP solution is most suitable at present. This thesis also proposed PDP templates tailored to the industry and company, providing a foundation for implementing the solution within the organization.