Research on the effect of virtual reality technology (vr) on gen Z's decision to choose a tourist destination in Ho Chi Minh City

Abstract

Today, with the development of technology, Gen Z's choice of tourist destinations is increasingly diversified when VR applications can be used to connect tourist destinations with users via the Internet. an algae reality (VR) platform that is not limited by geographical distance and is also one of the modern means to help users easily access the tourist destinations they want without needing to be based on traditional approaches. In this study, we have identified seven structural variables including Gen Z's intention to choose a destination, VR satisfaction, VR authenticity, Ease of use, usefulness, popularity, and interactivity in VR. For this study, data was collected through qualitative research of 10 respondents and qualitative research with 400 answers from online survey participants via Google Forms and submitted to associations, and groups on the social network Facebook. The results of the study show that ease of use, usefulness, and liking have a positive effect on VR satisfaction, and interactivity in VR has a positive effect on the level of satisfaction. VR authenticity and Gen Z's intention to choose a destination are positively affected by VR satisfaction and authenticity.