Factors influencing the intention to use smart home products in HCMC

Abstract

Purchase intention grew into a vital problem for smart home product marketers when the market became more and more competitive. The increase in demand for these products and the emergence of many companies give customers more options when deciding. To maintain their position in this competitive market, all marketers attempt to improve product packaging and quality, service quality, exciting features, and the newest software to bring the best experience to their customers. This research attempted to investigate the factors influencing the intention to purchase smart home products of consumers. The survey was done with a structured questionnaire, collecting data from 213 people with convenience sampling. Analysis was done with SPSS 22. Cronbach's Alpha, Exploratory factor analysis, and Pearson correlation coefficient were used to test the reliability and validity of the collected data within the context of this research's hypotheses. The research results showed that perceived usefulness, perceived cost, perceived ease of use, perceived reliability, and perceived safety influence the intention to purchase smart home products, while social influence does not. These findings will help marketers of smart home products redesign their segmentation strategy, and differentiate and reposition their brands to become more competitive.