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Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/71015
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dc.contributor.authorXuan Cu Levi
dc.date.accessioned2024-05-09T07:43:51Z-
dc.date.available2024-05-09T07:43:51Z-
dc.date.issued2023-
dc.identifier.issn2515-964X-
dc.identifier.urihttps://digital.lib.ueh.edu.vn/handle/UEH/71015-
dc.description.abstractPurpose: Mobile location-based service (m-LBS) seems like a new class of personalized service due to location positioning technologies. This work aims to investigate consumer readiness (RED) toward m-LBS based on integrating pull effect- and push effect-related factors into the technology acceptance model (TAM). Design/methodology/approach: An online survey collected data from 423 participants, and the research framework was analyzed using structural equation modeling (SEM). Findings: The results divulge that consumer RED is determined by TAM antecedents, including usefulness (USE) and ease of use (EOU). EOU motivates USE in m-LBS. Regarding pull effect-related factors, absorptive capacity (ABC) is the strongest positive factor influencing consumer RED to use m-LBS, followed by technology willingness (TWI) and innovativeness (INN). Moreover, INN, trust (TRU) and perceived risk (RIS) significantly influence USE and EOU. Originality/value: This work endeavors to explicate customer RED toward m-LBS by incorporating some meaningful pull effect-related dimensions (i.e. ABC, TWI and INN) and pushing effect-related dimensions (i.e. RIS) into crucial antecedents rooted in TAM. Thus, the findings assist practitioners in developing marketing strategies by boosting pull effects and controlling push effects on customer engagement in m-LBS.vi
dc.formatPortable Document Format (PDF)-
dc.publisherEmerald Publishing Limitedvi
dc.publisherUniversity of Economics Ho Chi Minh Cityvi
dc.relation.ispartofJournal of Asian Business and Economic Studiesvi
dc.relation.ispartofseriesJABES, Vol.30(4)-
dc.subjectAbsorptive capacityvi
dc.subjectTechnology willingnessvi
dc.titleRefining mobile location-based service adoption: the lens of pull effect- and push effect-related motivationsvi
dc.typeJournal Article-
dc.identifier.doihttps://doi.org/10.1108/JABES-09-2021-0159-
dc.format.firstpage309-
dc.format.lastpage324-
item.fulltextOnly abstracts-
item.grantfulltextnone-
item.cerifentitytypePublications-
item.openairetypeJournal Article-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
Appears in Collections:JABES in English
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