Please use this identifier to cite or link to this item:
https://digital.lib.ueh.edu.vn/handle/UEH/68712
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Nguyen Huu Khoi | - |
dc.date.accessioned | 2023-05-30T02:27:21Z | - |
dc.date.available | 2023-05-30T02:27:21Z | - |
dc.date.issued | 2023 | - |
dc.identifier.issn | 1044-7318 (Print), 1532-7590 (Online) | - |
dc.identifier.uri | https://digital.lib.ueh.edu.vn/handle/UEH/68712 | - |
dc.description.abstract | Previous studies in the context of livestreaming commerce have largely overlooked the role of the distinctive characteristic of real-time interactivity in fostering cognitive/affective reactions and subsequently impulsive buying. Drawing on the stimulus�organism�response paradigm, this study contributes by investigating the link between real-time interactivity (responsiveness and personalization) as stimulus and impulsive buying as response with causal association between inspiration (inspired-by and inspired-to) and delight as organism under the moderating effect of idea shopping motivation in the context of livestreaming commerce. A conditional model linking interactivity and urge to buy impulsively is proposed and tested using the partial least squares structural equation model (PLS-SEM) technique with SmartPLS software on a sample of 376 livestreaming commerce viewers. The findings indicate that inspiration experience and delight are causally associated as the bridge connecting real-time interactivity and urge to buy impulsively, and idea shopping enhances the link between real-time interactivity (responsiveness and personalization) and inspiration (inspired-by). Based on the findings, some important theoretical and practical implications are proposed. | en |
dc.format | Portable Document Format (PDF) | - |
dc.language | eng | - |
dc.publisher | Taylor & Francis | - |
dc.relation.ispartof | International Journal Of Human-Computer Interaction | - |
dc.rights | Informa UK Limited | vi |
dc.title | Real-time interactivity and impulsive buying in livestreaming commerce: The focal intermediary role of inspiration | - |
dc.type | Journal Article | - |
dc.identifier.doi | https://doi.org/10.1080/10447318.2023.2176987 | - |
ueh.JournalRanking | ISI, Scopus | - |
item.fulltext | Only abstracts | - |
item.grantfulltext | none | - |
item.cerifentitytype | Publications | - |
item.openairetype | Journal Article | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
Appears in Collections: | INTERNATIONAL PUBLICATIONS |
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