Solution to increase tourist choice behavior to Ho Coc - Huong Phong resort

Abstract

The busier the life is, the more people’s demands for tourism increase. As a result, the tourism industry is growing and influencing people's life and the country's economy. The choice of travel destinations is the key issue of traveling decision-making of tourists. The purpose of this research is to study tourist's destination choice behavior and propose the solution to increase the choice behavior of tourist to Ho Coc – Huong Phong Resort. This research uses qualitative research methods to propose research models from previous studies and adjust the model as well as the scale through group discussion with experts in Vung Tau. The questionnaires were distributed with 150 samples collected to re-examine the factors affecting tourist's destination choice behavior to Ho Coc – Huong Phong Resort. The research shown that the factors Infrastructure, Environment and Landscape, Information, Cuisine and shopping and Service price affect tourist's destination choice behavior to Ho Coc – Huong Phong Resort. On this basis, the author will propose solutions to increase tourist choice behavior to Ho Coc - Huong Phong Resort. Besides, the limitation of the research is that the 150 samples taken for survey does not reflect the number of tourists to Ho Coc - Huong Phong Resort and the research only uses statistical and analytical methods to detect problematic factors, but does not use quantitative methods, so it is not possible to show how strong and weak those factors affect tourist’s choice.