CSR, marketing capabilities and human resource development: the endogenous role of network capabilities

Abstract

Purpose: This study aims to examine the relationship between human resource development (HRD) and the interaction between corporate social responsibility (CSR) and marketing capabilities in small and medium enterprises (SMEs) in the food industry. Design/methodology/approach: This research uses the extended regression model on a sample of 2,649 food SMEs in Vietnam. Findings: This research found that CSR and marketing strategies positively influence HRD; the interaction of CSR and marketing capabilities has a negative effect on HRD; the endogenous role of network capabilities on the effects of CSR and marketing capabilities on HRD. Originality/value: This research helps food companies use their resources in allocating resources for CSR and conduct marketing reasonably and effectively. This study highlights that the impact of CSR and marketing on HRD is dominated by endogenous networking.