Failure of advertising activities of honey drop product in Queenfood Company

Abstract

This thesis is focused about the Failure advertising activities. This was identified as the main issue of the main product of QF Company. Since then, further analysis was conducted to identify three potential causes of the problem, namely (1) Ineffective media channel, (2) Unimpressive advertising appeals and (3) Insufficient human resources. Each of the aforementioned causes generates two sub-causes. Finally, the Ineffective media channel was identified as the core cause. Three options have been presented to address this issue. Alternative Solution 2 was ultimately chosen to design a thorough implementation strategy.