Solution to improve working motivation at Fragrance team in Luxasia Vietnam

Abstract

Luxasia Vietnam achieved remarkable achievements in 2019 by the contribution of the whole employees. There have been outstanding results of departments like Sales & Marketing Department, Channel Department, Cosmetic team,… However, Fragrance team which contributes nearly 40% of the company's revenue caused a disappointment of a loss of sales revenue and a growth sales decrease within the last 3 years. Due to the importance of the performance and also the business growth of Fragrance team as well as the organization, the aim of this research is to search out what the central factor and reason caused the present issues; then to propose solution to resolve the difficulties of Fragrance team. The research almost focuses on qualitative approach by in-depth interview with specific employees for analysis. Besides, the primary and secondary data were also collected to illustrate for the thesis. Based on the information and the in-depth interviews with related employees and managers, the analysis is done with the aim to search out the deeper reasons. There are several problems resulting in sales growth decrease at Fragrance team. It is defined that High turnover rate is the central problem causing the symptom. Moreover, the problem is the result of decrease on work motivation of employees at Fragrance team. In many the studies, work motivation is indicated as one of the most important factors which impact on the efficiency of employee performance. As a result, work motivation features a direct influence in a proportion way on the result of individual performance and organization business as well as the development of business. Therefore, based on the theory, literature review, interviews with managers and self-experiences, the advice and proposal are proposed with the aim to resolve the present issue and improve the business results of Fragrance team. The proposal is raised to apply on Fragrance team which has significant contribution to the sales revenue of the organization. Because of characteristic of Retail & Operations Department, there may well be an additional consideration for applying on Cosmetic team with the aim to possess a connection, synchronization and fairness for whole Beauty Advisors.