The incompetency of new brokers at ACB Securities Company

Abstract

Every company has their owned problem. Defining the existing problem that cause bad impact on business is not easy. ACBS is known as one of the top securities companies in Viet Nam. Recent years, ACBS has faced some downtrend in market shares and shortage in human resources. The purpose of this study is to identify problem at ACB Securities Company (ACBS), what issues ACBS is facing affect its business performance. From using many techniques such as collecting data, in-depth interviews with related shareholders, conducting surveys, etc. this study discovers what happen at ACBS and give solutions to solve main problem. This study attempts to answer the relationship between main problem and cause lead to the impact on business. By careful evaluate four possible problems include benefit, sales pressure, career development and incompetency of new employees, incompetency of new employees occurs as main problem contribute mainly to the failure in business performance. Recruitment process, incorporate between team members or inappropriate training program can cause to this problem. By conducting deep interview of stakeholders, the research define inappropriate training program as main cause. ACBS did not consider the value of training and formal training activities did not invest much in business strategy After evaluating some possible solutions such as send current trainer to attend outside course in order to improve their teaching skill, create a new training department or outsource trainers from outside. Best solution will enhance the business performance with less change in company structure. In case of ACBS the combination of improve quality of current trainers by attend outside course and outsource professional for difficult training part is best fit to business strategy.