Factors Influencing Customers’ Online Buying Behaviour in Bangladesh: An Empirical Study

Abstract

Online purchase is increasing in terms of scale and scope. The online purchasing via electronic commerce (E-commerce) is a moderately innovative business network, which involves buying and selling services and goods by operating a technology network. The research aims to deliver a comprehensive re-conceptualization and exploration of the variables influencing customer’s online buying behavior through empirical study. It will analyse the factors that influence customer’s online purchasing behaviour in the context of Bangladesh. Based on the findings, a sample of the model regarding online customer shopping behavior will be established to assist e-businesses. An empirical analysis through questionnaire and survey will be undertaken to answer the research questions.