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Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/55235
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dc.contributor.authorNguyen Thi Mai Trang-
dc.date.accessioned2017-09-14T11:02:17Z-
dc.date.available2017-09-14T11:02:17Z-
dc.date.issued2014-
dc.identifier.issn1859 -1124-
dc.identifier.urihttp://digital.lib.ueh.edu.vn/handle/UEH/55235-
dc.identifier.urihttp://jabes.ueh.edu.vn/Home/SearchArticle?article_Id=e0171f79-0cbd-4495-b59f-3c5f8e029ae0-
dc.description.abstractThis study attempts to answer the question “Does psychological capital drive the effort of marketers?” Using a survey data set collected from 364 marketers working for various types of firms in Ho Chi Minh City, we found that each component of psychological capital has a direct and positive impact on job effort of marketers. These findings suggest that firms could enhance the effort of marketers in performing their job by establishing a human resource management system focusing not only the human capital but also on the psychological capital of marketers.-
dc.formatPortable Document Format (PDF)-
dc.publisherTrường Đại học Kinh tế Tp. Hồ Chí Minh-
dc.relation.ispartofJournal of Economic Development-
dc.relation.ispartofseriesJED, No. 220-
dc.subjectJob effort-
dc.subjectMarketer-
dc.subjectPsychological capital-
dc.titleDoes psychological capital drive the effort of marketers?-
dc.typeJournal Article-
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dc.identifier.doihttp://doi.org/10.24311/jed/2014.220.01-
dc.format.firstpage136-
dc.format.lastpage147-
item.openairetypeJournal Article-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextOnly abstracts-
item.grantfulltextnone-
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