Low job satisfaction in Viet Nam star automobile

Abstract

This project is conducted at Vietnam Star Automobile Limited Company. The purpose of this project is figuring out the reasons for increasing employee turnover from 12.3% at the end of 2014 to over 25% in December of 2015, the increasing in customers complains according to the report from Customer management department and falling business result in 2015 comparison to the one of year 2014. Low job satisfaction among staffs is the real problem because there is a consistency between literatures informed reviews and the collected data from Vietnam Star Automobile during deep interviews with managers, mini-survey on staffs and reports from customer relationship management department, human resource department and financial department. In a further investigation, the root causes of low satisfaction are figured out and corresponding solutions are given to improve the situation. There are three alternative solutions proposed as following: providing learning and training opportunities to employees, develop employee performance review plan and salary increase, build up an effective incentive compensation plan.