Law on the protection of trademarks – the actual situations and recommendations

Abstract

Trademark is a term in the field of Intellectual Property, which is a valuable asset of any Business and it should be protected and developed as any other normal assets. However, nowadays in Vietnam, there are many infringement activities to the protected trademark for the purpose of profiteering. These activities are still going on and the number of these incidents is increasing day by day. Therefore, protection of trademarks, as well as mechanisms to protect the trademark becomes more and more important, and it shall become an effective tool which can help many enterprises to protect themselves in the harsh competitive environment of market economy. Many researches show that the infringement activities regarding the trademark are currently increasing, mainly due to a combination of both subjective and objective reasons, which limit the effectiveness of law enforcement on the trademark in reality Acknowledging this situation, the authors conducted a study, researched on each situation, the specific cause of corresponding, thereby making recommendations in order to contribute to the change of the effectiveness of law enforcement, somehow improved the current status of infringement activities regarding trademark.