Please use this identifier to cite or link to this item:
https://digital.lib.ueh.edu.vn/handle/UEH/50688
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DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Lưu Trọng Tuấn | |
dc.contributor.author | Tran Anh Truc | |
dc.date.accessioned | 2016-12-15T10:11:25Z | - |
dc.date.available | 2016-12-15T10:11:25Z | - |
dc.date.issued | 2014 | |
dc.identifier.other | Barcode: K50006222 | |
dc.identifier.uri | http://digital.lib.ueh.edu.vn/handle/UEH/50688 | - |
dc.description | Business | |
dc.description | Luận văn thạc sĩ -- Trường Đại học Kinh tế TP.HCM, 2014 | |
dc.description | Thesis (Master’s) -- University of Economics Ho Chi Minh City, 2014 | |
dc.description | Gồm tài liệu tham khảo và phụ lục | |
dc.description | Includes bibliographical references and appendixes | |
dc.description.abstract | This paper investigates relationship between four elements included corporate social responsibility (CSR), brand equity (BRE), company reputation (REP) and customer-company identification (CCI). In terms of methodology, this research uses quantities appro | |
dc.format.medium | 62 Tr. | |
dc.language.iso | vie | |
dc.publisher | Trường Đại học Kinh tế Tp. Hồ Chí Minh | - |
dc.subject | Brand | |
dc.subject | Marketing | |
dc.subject | Thương hiệu | |
dc.subject | Tiếp thị | |
dc.title | Relationship between corporation social responsibility, brand equity, company reputation and customer - company identification in Ho Chi Minh city hotel industry | |
dc.type | Master's Theses | |
dc.subject.DDC | 658.827 | |
item.grantfulltext | reserved | - |
item.languageiso639-1 | vi | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.fulltext | Full texts | - |
item.openairetype | Master's Theses | - |
item.cerifentitytype | Publications | - |
Appears in Collections: | MASTER'S THESES |
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