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Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/44665
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dc.contributor.advisorNguyen Thi Mai Trang
dc.contributor.authorTruong Thi Phan Thiet
dc.date.accessioned2016-12-15T09:47:15Z-
dc.date.available2016-12-15T09:47:15Z-
dc.date.issued2014
dc.identifier.otherBarcode: K50007178
dc.identifier.otherRG_2 #2 eb1 i5
dc.identifier.urihttp://digital.lib.ueh.edu.vn/handle/UEH/44665-
dc.descriptionBusiness administration
dc.descriptionQuản trị kinh doanh
dc.descriptionLuận văn thạc sĩ -- Trường Đại học Kinh tế TP. HCM, 2014
dc.descriptionThesis (Master’s) -- University of Economics Ho Chi Minh City, 2014
dc.descriptionGồm tài liệu tham khảo và phụ lục
dc.descriptionIncludes bibliographical references and appendix
dc.description.abstractLiterature review and hypotheses. Methodology. Data analysis and data results. Conclusions, implications and limitations
dc.format.medium51 Tr.
dc.language.isoeng
dc.publisherTrường Đại học Kinh tế Tp. Hồ Chí Minh-
dc.subjectBrand
dc.subjectThương hiệu
dc.titleAntecedents and outcome of consumer brand identification: empirical evidence from Viet Nam
dc.typeMaster's Theses
dc.subject.DDC658.827
item.languageiso639-1en-
item.openairetypeMaster's Theses-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextFull texts-
item.grantfulltextreserved-
Appears in Collections:MASTER'S THESES
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