Factors affecting consumer's behavioral intention toward email marketing

Please use this identifier to cite or link to this item: https://digital.lib.ueh.edu.vn/handle/UEH/44339

Full metadata record

DC Field	Value	Language
dc.contributor.advisor	Cao Hao Thi	-
dc.contributor.author	Ta Thi Thu Huong	-
dc.date.accessioned	2016-12-15T09:46:40Z	-
dc.date.available	2016-12-15T09:46:40Z	-
dc.date.issued	2014	-
dc.identifier.other	Barcode: K50006307	-
dc.identifier.uri	http://digital.lib.ueh.edu.vn/handle/UEH/44339	-
dc.description.abstract	Email marketing is one of the most cost-effective marketing tools for businesses especially small companies. However, many Vietnamese companies, especially small businesses have not yet taken advantage of this method. On the other hand, few of studies hav	-
dc.format.medium	79 p.	-
dc.language.iso	English	-
dc.publisher	University of Economics Ho Chi Minh City	-
dc.subject	E-commerce	-
dc.subject	Thương mại điện tử	-
dc.title	Factors affecting consumer's behavioral intention toward email marketing	-
dc.type	Master's Theses	-
dc.subject.DDC	658.834	-
ueh.speciality	Business Administration = Quản trị kinh doanh	-
item.languageiso639-1	English	-
item.grantfulltext	reserved	-
item.fulltext	Full texts	-
item.openairetype	Master's Theses	-
item.cerifentitytype	Publications	-
item.openairecristype	http://purl.org/coar/resource_type/c_18cf	-
Appears in Collections:	MASTER'S THESES

File

91683.pdf

Description

Size

1.1 MB

Format

Adobe PDF

Check