Browsing by Author Phạm Gia Huy

Showing results 1 to 4 of 4
Issue DateTitleAuthor(s)
2023Effects of electronic word of mouth on brand image and purchase intention. An empirical study in Vietnam’s cinema industryPhạm Gia Huy
2022Effects of nostalgia marketing on perceived self-continuity and purchase intention - an empirical research study in Vietnamese food and beverage industryPhạm Gia Huy
2022Factors affecting the social entrepreneurial intentions of Z-generation in Ho Chi Minh CityHuỳnh Tô Minh Tuyết
2023The role of live streaming in building consumer trust and engagement with social commerce sellers. an empirical study in fashion on the social networking platform-Tiktok in VietnamBùi Trung Nghĩa
Showing results 1 to 4 of 4