Browsing by Author Nguyễn Kim Thảo

Showing results 1 to 11 of 11
Issue DateTitleAuthor(s)
2023Beauty virtual try-on: how augmented reality increases purchase intention through its impact on customer experienceĐoàn Thanh Thiên Kim
2024Exploring consumers’ motives and behavioral intention to use green packaging - a positive sign for sustainable consumption behavior in the futureNguyễn Thị Thanh
2023Factors affecting vietnamese people’s choice of watching pirated or copyrighted movies. and the positive effects of netflix on the vietnamese marketTrần Khánh Tùng
2023Factors that affect the purchase intention of Vietnamese customers in Ho Chi Minh city between global products and vietnamese productsDương Chí Việt
2022The impact of business simulation games on students’ entrepreneurial intentionVõ Thị Hồng Nhung
2024The impact of unverified news and electronic word-of-mouth (E-WOM) on customer satisfaction and purchase intention in the food and beverage (F&B) industryThái Minh Châu
2024Moving Towards Sustainability: Exploring Factors Affecting Intention To Participate In E-Waste Recycling Programmes Among Gen Z Consumers In Ho Chi Minh CityNguyễn Văn Lại
Mar-2022Nghiên cứu khám phá về chuyển đổi số của các doanh nghiệp Việt Nam trong khu vực xuất nhập khẩuNguyễn Kim Thảo
2022Purchase intention of smart home services in Ho Chi Minh metropolis and vicinity: A stimulus – organism – response modelĐoàn Thanh Thiên Kim
-Reading list for course International Business Management
2024The role of it affordance and information quality of ewom in stimulating consumers’ purchase intention in live stream shoppingNguyễn Kim Thảo
Showing results 1 to 11 of 11