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Lê Huỳnh Tuấn Anh
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Showing results 1 to 3 of 3
Issue Date
Title
Author(s)
2023
Characteristic features and implication of ar app on developing purchase intention and marketing strategy driving digital transformation: A case study on generation Z consumers in Ho Chi Minh city
Nguyễn Phương Hạnh
2022
The impact of green marketing mix and attitude towards the green purchase behavior among generat
Nguyễn Hà Đình Trung
2023
The impact of scarcity messages on the relationship between perceived value and purchase intention in the promotion in e-commerce platforms to generation Z in Ho Chi Minh city
Lê Huỳnh Tuấn Anh
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