Browsing by Author Đỗ Thị Hải Ninh

Showing results 1 to 20 of 20
Issue DateTitleAuthor(s)
2024The affections of nostalgia marketing and experiential quality towards the willingness to pay of gen z from the perspective of hotel serviceNguyễn Mạnh Cường
2024The affections of nostalgia marketing and experiential quality towards the willingness to pay of gen z from the perspective of hotel serviceNguyễn Mạnh Cường
2023Analyzing the impacts of the pandemic to understand how Covid - 19 shapes young people's consummer behavior on online shopping applicartions.Trương Cẩm Tiên
2024Click intentions towards programmatic advertising: the moderating role of ai beneficial on the relationship between personalization and ad relevanceNguyễn Khả Uyên Nhi
2024Does Ai Recommendation System Quality Really Matter In Snss? A Moderating Role Of Ewom On Ai Recommendation System Quality And Attitude To Ho Chi Minh City’s Gen Z Intention To Watch Short Videos.Nguyễn Thị Minh Khuê
2023Emotional, brand-related and negative communication factors toward green purchase intention: A case study of generation Z in Ho Chi Minh CityNguyễn Ngọc Hoàng My
2024The factors affecting intention to use Chat GPT of young generation in Ho Chi Minh CityNguyễn Lê Mai Hưởng
2022Factors affecting the intention to buy agricultural products online of people in Ho Chi Minh CityPhan Nguyễn Anh Quân
2024Factors influencing eWOM adoption, its relationship with the brand, and user emotion on the Tiktok platformTrần Kim Ngân
2024Fast fashion's eco-image: what if customers recognize it as greenwashing? Exploring attitude towards sustainability and greenwashing perceptionTrần Thanh Trâm
Jun-2023Gắn kết mạng xã hội và ý định mua sản phẩm thương hiệu ngoại: Vai trò của việc đánh giá sản phẩm thương hiệu ngoại và chủ nghĩa vị chủngĐặng Văn Thạc
2022How advertising disclosure and customer engagement trends affect purchase intention on social media: a case of the younger generation in VietnamLê Thùy Dung
2023How do csr perception and customer engagement sharpen the relationship between guerrilla marketing, ewom and brand loyalty?Nguyễn Tuấn Anh
2024How playable advertisements effect viewers’ intention to download apps: GENZ in HCMCLê Vũ Châu Giang
2022Imo model in the context of undergraduates’ virtual teamwork: A study in VietnamTrương Diệu Anh
2024The impact of self-perceived creativity: A cognitive approach to shaping e-entrepreneurial intention in VietnamNguyễn Khắc An Khang
2024Impacts of overpackaging elimination on brand ecological image and consumers’ purchase intentions.Lê Nguyễn Khánh Đoan
2024Mối quan hệ giữa các cá nhân và việc sử dụng phương tiện kỹ thuật số ảnh hưởng đến ý thức bản sắc của gen Z ở Thành phố Hồ Chí Minh như thế nàoNguyễn Hoàng Yến
2024Multi-mediating effect research: how does the irrelevant information overload from social media networks influence living disorders?Nguyễn Mai Khanh
2023Nghiên cứu ảnh hưởng của kiến thức tài chính và thái độ tài chính tới ý định khởi nghiệp của sinh viênĐỗ Thị Hải Ninh
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